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Approach
User Centred
Understanding user's goals, behaviours
and challenges is essential to the delivery
of useful products. Utilising the double diamond framework, I collaboratively deliver user-centric solutions driven by
data, research and collective buy-in.
Aligned
My role is not only to champion the user.
I ensure design solutions align with key business objectives and are feasible to implement given available resource and technological constraints.
Collaborative
From ideation to user testing and design,
I actively embrace team members' contributions and feedback. I believe cultivating a safe space for cross functioning teams to collaborate creates a richer culture and more impactful solutions.
work
Featured work
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